LXRMarketplace is a self-service solution for small businesses that want to take control of their web presence. It features a full suite of free SEO tools that provide data and insights to help with optimization and decision making. Our SEO suite includes an inbound link checker, an SEO webpage analysis tool, a keyword rank checker, a competitor analysis tool, and more.

Toxic links in SEO are links to your website from spam sites, sites with viruses or malware, or link networks. These toxic backlinks negatively impact your site's Google ranking, as Google penalizes sites connected with spam sites. You can check your backlinks with our Inbound Link Checker tool to keep yourself aware of any toxic links to your site. If you see a toxic link, reach out to the owner of the incoming link's webpage and ask them to remove the link.

Check the page speed of your website and get suggestions for speeding it up with LXRMarketplace's Page Speed Insights tool. Page speed is a ranking factor for search engines, and a slower speed can directly correlate with a worse ranking. Use our tool to measure your page speed and diagnose any issues.

Structured data is data in a standardized format that marks up the information on the webpage so search engines can understand it better. The most common type of code used in structured data is JSON-LD, but other types include Microdata, RDFa, and Microformats.

Examples of structured data types are Organization for the homepage, Breadcrumb for e-commerce category pages, Product for e-commerce product pages, About Us for the about us page, Video for any video elements on your site, and FAQ for FAQ pages. The benefits of applying these types of structured data on your site include more impressions, more clicks, higher CTR, users spending more time on pages, and increased user interaction.

Many different types of data can be marked up for SEO. The current items supported by Google are: article, local business, music, recipe, critic review, video, TV & movie, product, and event.

Easily create your own structured data with our Structured Data Generator tool. Choose the type of markup you need, fill in the fields, and press "Analyze". The tool will present you with either JSON-LD or Microdata structured data for you to simply copy and paste into your site code. Once you implement the data, validate it with Google's Structured Data Testing Tool .

The robots.txt file on your webpage is a text file that tells search engines which sites of your page to crawl and which not to crawl. Search engine bots have a "crawl budget", so you want to ensure that they crawl and index the most important parts of your site. Thus, it's important to disallow crawling of certain pages, like your admin login page, since that isn't displayed publicly, and duplicate content, like a printer-friendly version of a page. Disallowing the right pages saves your crawl budget for the actual public-facing content of your site.

LXRMarketplace offers two robots.txt tools. The Robots.txt Generator tool lets you add directives easily, and the tool will generate them in the correct format. The Robots.txt Validator checks your site's robots.txt for errors and also provides tips for making your crawl faster.

Product structured data is information about your product written out in a standard format for search engines to read. By including this data, search engines like Google can create rich results from your search listing. This adds to your value and trustworthiness and could result in more clicks.

For product structured data, you can include information like a product image, ratings, and reviews, offer price, and more. You can use the LXRMarketplace Structured Data Generator to create product structured data for use on your website.

Product structured data adds information to your product listing for search engines to use. By including this information, search engines like Google can create rich results and rich snippets for your product. Depending on the information you include, users searching for your product can see ratings, review count, a picture of the product, and more. These draw more attention to your listing, making it more competitive on the SERP.

Whenever Google makes algorithm changes, it affects SERP. Some websites benefit, but others incur penalties based on the new changes. The easiest way to see if your site has been affected is to check your incoming traffic from Google search to see if it's increased or decreased suddenly.

You can check your website for Google penalties with the LXRMarketplace SEO Penalty Checker . This tool analyzes increases or decreases in traffic coming to your site from Google search results and maps them to Google algorithm changes. It also provides actionable insights to recover from any penalties you've received.

Metas, or meta tags, are code used on websites to describe the page to search engines. Meta tags include the page title, description, keywords, and more. These tags help search engines identify what the page is about and whether it relates to a user's search.

LXRMarketplace's Meta Tag Generator can create copyable metas for you to use in your site's code. Simply input the data into the fields on the form and it will return the correct code.

Domain Authority is a metric that Google and other search engines use to rank webpages. Sites with a high Domain Authority will achieve a higher SERP ranking than those with low Domain Authority. The sites with the highest Domain Authority tend to have a large number of relevant outside links as well as a large number of relevant sites linking to them (i.e. backlinks). You can check your backlinks and their quality using LXRMarketplace's Inbound Link Checker tool.

Building your keyword strategy for your website requires lots of keyword research. You need to search for terms relating to your site and see the monthly search volume and competition levels for those keywords. You also want to consider what terms people are using to find information that you can offer.

Analyze the state of your website's keywords with LXRMarketplace's Most Used Keywords tool and keep track of your site's ranking for important keywords with our Weekly Keyword Rank Checker tool.

Page speed is a direct ranking factor that Google uses to score websites. Google considers user experience first and it knows users want sites that load quickly. Page speed also affects your visitors who will get frustrated with slow speeds and leave your site, increasing your bounce rate.

Check the page speed of your website and get suggestions for speeding it up with LXRMarketplace's Page Speed Insights tool.

YouTube is the second most popular search engine after Google, so it's important to optimize your metadata for SERP and discoverability. Use LXRMarketplace's YouTube Channel Audit tool to check key YouTube metrics including upload date, likes, dislikes, views, and comments. You can also see the keywords and descriptions for all of your videos. We provide tips and guidelines for optimizing your YouTube metadata.