Imagine you started a cafe with a simple dream of sharing your love of curating coffee with the right baked treat with the world. As a coffee connoisseur and a baking extraordinaire, the hard work and dedication have brought you to this moment. A returning customer enters your humble cafe, choosing your local brand over a larger chain. Your cafe has become a hotspot for the locals for reading, working, catching up with friends, and even meeting places for local businesses. It’s a feeling like no other.
Why Brand Loyalty Matters
There’s something quite fulfilling about winning customers through brand loyalty. Your products, your reputation, and the content you produce becomes one big reflection of the brand you’ve created for yourself. Before you promote anything, you must create a brand you have complete confidence in.
Brainstorm About Your Own Brand
When creating your brand, think of it as a person. How old is your brand? What is your brand wearing? What kind of car does your brand drive? Where does your brand live? What are your brand’s values and beliefs?
Consider other elements such as voice and try to dive even deeper into your brand persona until you’ve crafted the perfect representative for it. Not only will you have created a niche target market to project your brand to, but now you have a clear concept in mind, too.
In addition to personifying your brand, you should create long-lasting relationships with the customers you attract. You can accomplish this by being original and authentic. Customers can see right through you when you’re not being genuine or mimicking other brands. It also helps to keep your company’s core values in mind and let your brand communicate that message.
Once you clearly understand your brand, you’ll need to know how to promote it. One of most important elements of promotion is consistency in your tone of voice. Whether you’re crafting blog posts, email blasts, press releases, or any other piece of content on your site, you should be aware your voice.
You could also engage in local partnerships to promote your brand. This is a great way to tell your audience more about you or what brands you support. Creating engaging content through social media contests, for example, can generate excitement around a particular product or service you offer.
Stay tuned for our next blog on tools to help optimize your website!