Why A Mobile-Friendly Website Still Matters


As predicted, more people than ever are turning to their mobile device to search for local store or make purchases right on their phone. Creating a mobile-first website not only makes navigating your site easier, which could lead to more trackable conversions, but it creates a reputable brand that can be reached at any time, even on the go. You know that mobile users are everywhere, and they’re absolutely here to stay.

Why Mobile Matters

Think about it. By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. (Source: Impact ) Marketers are pouring time and effort into optimizing their mobile sites, which means you shouldn’t prioritize mobile any less.

57% of users say they won’t recommend a business with a poorly-designed mobile site. (Source: Impact ) Not only is there an influx of mobile users executing millions of searches, but now that the mobile market is established, mobile users can afford to be picky about what sites they visit. Don’t miss out on that huge market!

On top of that, page speed matters as well. A user will leave your site if it doesn’t load within 2-4 seconds. With what seems like an unlimited amount of websites to land on, a user can simply leave your site and find a competitor’s if your load time is unsatisfactory. Check out our PageSpeed Insights tool to see if your website passes the mobile speed test and read more about loading time in our previous blog !

71% of marketers believe mobile marketing is core to their business. (Source: Impact ) And it is. Mobile marketing is here to stay and you should be creating a mobile-first website that creates a seamless experience from its landing page to the online order confirmation page.

Check out our next blog on how to increase you social media presence and establish a stronger brand !


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